top of page
Sharpen your signal. Cut through the noise. 

In today's crowded and converging media environment, you need communications made to order.

PR has evolved from blast faxing news releases or snail-mailing press kits into a powerful mix of native ads, traditional press placements, shared content and "owned" publishing channels -- and with more than two decades in PR, JAB Communications founder Josh Berkman has worked the trenches during what has been the most transformative era of communications since Gutenberg invented the printing press.

Now, more than ever, businesses and organizations need custom strategies and platform-agnostic tactics built around four core questions: What do you want your story to be? Who should you tell it story to? What media are these audiences consuming? How are they consuming it?

​

JAB Communications gets it! We begin with the end in mind and focus on producing the right results, all the way through.

What can JAB do for you?
Content Development

  • News releases 

  • Contributed articles

  • Think-pieces

  • White papers

  • Speeches

  • Case studies

  • Videos

  • Infographics

  • Blogposts

Influencer Relations

  • Outreach 

  • Planning & strategy

  • "Newsjacking"

  • Expert commentary

  • Media monitoring

  • Media audits

  • Key message development

  • Influencer introductions & briefings

  • Interview prep 

Social Media

  • Strategic Planning

  • Community management

  • Data-based insights

  • Sponsored posting

  • Native advertising

  • Blog strategy & management

  • Audience mapping

  • Competitive analysis

  • Content curation

We are in a golden era of brand communications. With so many ways to get your story out to the right audience at the right time, the power to get your message to the marketplace is in your hands. JAB takes the time on the front end to ask the right questions and devise a smart, cost-effective strategy before opening the toolbox. 

 

Earned media placements are still gold, and JAB certainly knows how to get those. But, these days, the real value is through amplification. JAB has deep expertise in using both paid and organic social media to make sure your coverage reaches the right audience regardless of when or where a placement runs .

​

Some clients are uncomfortable with the credibility-for-control trade-off, which working with journalists often requires. Or, perhaps, they need to make a splash sooner than it might take for a press campaign to gain traction. No problem. This is where JAB's experience in content marketing comes into play. Whether it's creating a video series, a sequence of blogposts, a bylined article or sponsored content, JAB will produce first-rate material and execute a meticulously planned distribution strategy, designed to deliver maximum return on your investment.

Representative experience

JAB's expertise runs deep in corporate communications, commercial real estate and real estate finance, business-to-business technology, professional services, and non-profit sectors.  Current and former clients include:

 Technology 

              Corporate

Real Estate

  • SL Green

  • Forest City Ratner

  • Two Trees Management

  • Onyx Equities

  • Quadrum Global

  • Fairbridge Properties

  • Treetop Development

  • Advance Realty

  • IBM

  • Register.com

  • Honest Buildings

  • Sharestates

  • Critical Mention

  • TenSource

  • Rocket Software

  • Fresh Direct

  • Interos, Inc.

  • Chiesa Shahinian & Giantomasi PC

  • Partner Science & Engineering

  • Genesis 10

  • USA Rare Earth

  • Mego Corp.

  • JCR Capital

  • Lotus Capital Partners

  • Beanstalk Group

Jewish Nonprofit

Jewish Nonprofit

  • Jewish Agency for Israel

  • Am. Jewish Joint Distribution Cmte. 

  • Jewish Federations of N. America

  • American Jewish World Service

  • Simon Wiesenthal Center

  • Rabbi Shmuley Boteach

  • Orthodox Union

Education

  • SUNY  System

  • Encyclopedia Brtiannica

  • Teach Coalition

  • Shrub Oak International School

  • Lakahni Coaching

  • ixP

Healthcare & Life Sciences

  • CytoSorbents

  • WellGen

  • ARC Fertility

  • Motif Biosciences

  • m2m Imaging

  • Myconostica 

  • Ivivi Life Sciences

Josh Berkman

 

Josh Berkman began his PR career in the late-90s, at the tail end of the "analog" era. A veteran of world-class agencies and institutions, he's been a part of the industry's dramatic transformation.


Along the way, he's played a key role in launching Fresh Direct, repositioning IBM, presenting the online debut of Encyclopedia Britannica, building up the PR capacity of three global Jewish organizations, representing more than a dozen business-to-business technology companies and promoting some of the commercial real estate industry's most visionary investors and developers.  

 

With a razor-sharp and inquisitive mind, Berkman advocates tirelessly for his clients, while earning the trust and respect of journalists, thought leaders, and professionals spanning the real estate, financial services, technology, education, healthcare and Jewish non-profit sectors. He holds a bachelor of arts degree from Northwestern University (a proud Wildcat, indeed!) and master of journalism degree from Columbia University's Graduate School of Journalism. 

​

In addition to spending time with his wife and -- when they permit -- his two teenagers, Berkman is an enthusiastic skier, bad golfer and a competitive circuit e-sports hockey goalie. 

Case Studies: Coming soon

bottom of page